You may have been using social media to get to your customers and grow your clothing brand. But now, is time to start using it as a platform to promote and make more sales, level up and start developing new abilities to increase your sales through social media with these 6 useful tips and benefit your business forever.
Photo: Lisa Fotois
1- Find your audience.
Select the platform that your potential customers use, once you find it, focus and invest your time on it, remember that is better to have organic followers, there is no sense in having thousands of followers if you don’t have an authentic engagement.
2 Share Valuable Content.
Post often and be constant, let your customers know you are there, this will make you trustworthy. Try different things on your feed, not only sale posts, add some lifestyle or inspiring quotes once in a while (remember to give photo credits), give your audience an extra reason to follow you. Invest time in creating some cool stories, live videos, giveaways or tutorials on how to wear your new trends.
3- Make friends with Influencers.
Find social media influencers who have a similar set of values with your brand, who have engaged audiences that represent your target market. Most of the influencers will ask for free clothes in exchange for posts, or others will require payment. Try to contact them casually, not too professionally, give it a laid-back vibe and the experience will be better for both sides.
4- Your Customers as your brand advertisers.
You can also make your customers your best promoters, make them have a worthy experience while shopping with you. Create a unique, exclusive and easy hashtag for your shop and encourage your customers to share their journey as your customer.
5- Invest in advertising.
There is a lot of competition on the online market currently. You need to stand out somehow. Advertising on Instagram can help you reach a new and targeted audience. It’s a worthwhile investment, especially if your retail or shop is fairly new.
6- Simplify the Shopping Process.
Making your Instagram shoppable will definitely increase the possibility of sales. This platform cuts down that gap between someone being a follower and turning into a new customer and it is ready in some easy steps. First, you need the latest version of the Instagram app and a business profile. Then, your business profile must be connected to a Facebook catalog, complete that easy step here. Once you’ve done this, your account will be approved for shopping on Instagram so you can start tagging products.
To tag products in your posts:
1. Select a photo and add a caption, effects, and filters
2. Tap the products in the photo that you want to tag
3. Enter the names of the products you want to tag. Select them as they appear in the search box.
4. Tap Done
5. Tap Share
And you are done!
Social Media is constantly evolving, be open to these new ways of increasing your sales. Instagram can turn into your new community, between your customers and social influencers, you can make a huge difference in your business. Remember to stay true to yourself. Share what you really like and stands for. Remember why you started this first place.